Episode 336 - Hospitality Marketing Podcast

Influencers, but with the tools to make it work Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #336 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; 1. https://socialblade.com/ -- Research tool to discover more info about a known influencer 2. https://insense.pro/en/ -- Influencer discovery tool more a-tuned to retail (product review and demo) but you can find hospitality / Travel on it as well 3. https://trend.io/ -- Research listening tool to see what topics and who are discussing them primarily on Twitter. 4. https://influencify.co/ -- Strong discovery tool and engagement payment platform mostly for used for retail but has a geo filter coming online -- $ 5. https://shoutcart.com/-- Discovery tool and engagement platform, low cost based on volume of use --$$ 6. https://buzzguru.com/ -- Free to $$ discovery tool to find influencers and for validation 7. https://aspire.io/ -- helps create your own content identity to have influencers use it. good for agencies has a dashboard for performance metrics -- $$ 8. https://www.upfluence.com/ -- Features towards the blogging platforms huge DB / two tools tow platforms of use $$$/$$$$ ($900'ish / $1,750 'ish) - monthly 9. https://klear.com/ -- All tools to discover engage and create content starts at free and then $ 10. https://www.socialbakers.com/ -- Great target persona tool used to identify your best influencers two levels $$$ /$$$$ ($200 / ++) monthly 11. https://webfluential.com/ -- Makes the influencer run the engagement / starts at free for agencies and then goes to payment (based on use)-- $ 12. https://www.traackr.com/ -- All in one service of research dialog creation campaign management and analytics -- $$$$ 13. https://grin.co -- All in one service of research dialog creation campaign management and analytics -- $$$$ Top 3 Challenges of Content Marketing 1 ) Quality, steady lead generation 54% 2) Increased web traffic 52% 3) Content that resonates with a target audience 45% 1. Influencer Discovery 2. Influencer Vetting 3. Campaign Management 4. Program Management 5. Market Benchmarking 00