EPISODE · Apr 16, 2021 · 55 MIN
Episode 336 - Interview with Leah Power, Institute of Communication Agencies
from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless
Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on the broken RFP process. As they write: "The RFP selection process, for all types of clients, brands and agencies, is flawed. That's why we're pushing 'to retire the RFP' from global business practice. And we've got a firm plan for what should replace it. Our QBS Agency Search Guide focuses on QBS (Qualification-Based Selection), a process that will ultimately help client organizations to buy creative services that are critical, complex, and customized." You can access this report at www.theica.ca/qbs. Join us as discuss better ways to communicate your value than the traditional price-based RFP process.
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Episode 336 - Interview with Leah Power, Institute of Communication Agencies
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