Episode 336: The Bookkeeper’s Guide to Stress-Free Social Media

Try Journal free for 14 days: https://www.bookkeepersmarketing.com/ Take part in our Summer Survey: https://6fbsummer.scoreapp.com/p/summer2025 In this episode, Jo and Zoe dive deep into the challenges bookkeepers face when it comes to showing up consistently on social media. They discuss the fears, mistakes, and mindset blocks that often hold bookkeepers back—from bad Canva templates to blank-page paralysis—and why marketing is a non-negotiable part of building a thriving practice. The episode introduces Journal, a brand-new social media tool designed specifically for bookkeepers and accountants. Journal combines the power of AI, Canva, and scheduling in one place, with bookkeeper-specific content preloaded. Jo and Zoe share their personal journey with marketing, why consistency builds trust and clients, and how Journal helps bookkeepers stand out as professionals while saving huge amounts of time. Why social media and visibility are essential for bookkeepers Zoe’s journey from struggling with blogging and confidence to winning a social media award The common pitfalls of DIY Canva content Why consistency builds trust and impacts pricing, branding, and client attraction How Journal combines AI, Canva, scheduling, and bookkeeping-specific content in one platform Special listener offer: 14-day free trial + £10/month lifetime discount ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.