Episode 339: Your Pricing Menu Is Killing Retention

What We Cover In This Episode: The truth about why class packs keep clients inconsistent instead of building the routine they actually need to see results [8:07] Two major pricing menu mistakes that leave clients confused about what they want, and why your staff can't help them decide [10:25] Why your Instagram and TikTok are just marketing, and the real sales conversation your staff needs to have to convert clients [11:43] How to structure membership options that guide clients into commitment without overwhelming them [14:26] The line between affordable fitness and accidentally pricing so low that you're encouraging member turnover instead of retention [16:40] How to use supply and demand to avoid the a step backward in your business when waitlists pile up but you can't afford more classes [22:14] Quotes:  "Retention starts at the point of sale. Not after right. How can you retain them if they don't stay on a routine?" [Nick, 5:04]  "I think people say the word 'expensive', but I think what they really mean is they don't feel like they got the value, and it's like, the value tracks." [Nick, 20:31] If your structure allows clients to stay inconsistent, they will. If it guides them into routine…nothing's guaranteed, but they're far more likely to stay, see results and become long-term members." [Nick, 27:14]  LINKS: Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree