Episode 34: A 90-Day Plan to Turn Your Stories Into Sales

If you’ve ever felt like you’re showing up, doing the posts, writing the emails … and still not seeing the results you want, this episode of The Business of Stories is for you.Susan walks you through her 90-day roadmap to turn your stories into a powerful, consistent sales system.From building strong foundations with your core story and ideal client, to refining your message, creating aligned content, and developing a clear sales strategy - this episode shows you how to bring it all together in a way that feels natural, authentic, and effective.You’ll discover:How your story is more than something you share, it’s something that runs through your entire businessWhy knowing your customer’s real story changes everything - and what happens when you don’tHow the golden threads that link your story to your ideal clients are so much more than your ‘I was where you are now’ storyHow creating a clear, simple message that people instantly understand (and remember) is like writing a songThe most important story your website should tellWhy random content could be killing your sales - and how to fix thatThe importance of having a sales strategy behind your stories, content, and visibilityThis super practical and empowering episode will help you create clarity in your messaging, confidence in your content, and a strategy that supports consistent, story-led sales.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.