Episode 34 Competitive Intelligence in Pre launch Planning and Preparation. Guest: Will Joseph, PhD

In this episode of MSLead Chronicles, Chad and Mary are joined by Will Joseph, PhD, Sr. Director of Field Based Medicine with Xenon Pharmaceuticals, who shares insights on effective pre-launch planning, the significance of stakeholder engagement, and the role of AI in enhancing competitive intelligence efforts. The conversation emphasizes the need for early planning, customization of strategies, and the integration of various internal stakeholders to ensure a successful product launch. In this conversation, Chad and Will discuss the integration of AI in competitive intelligence, emphasizing the importance of qualitative insights alongside quantitative data. They explore the critical role of stakeholder engagement in launch planning, differentiating strategies for first-in-class versus next-in-class products, and the necessity of engaging external stakeholders such as KOLs and payers. The discussion highlights the need for thorough planning and market research to ensure successful product launches.