Episode 34: discovery commerce, facebook en digital advertising met Alexis Lebedoff (Facebook)

from Brand Breakfast - merk- & marketing podcast · host Brand Breakfast

In episode 34 ontvangen Stef en Michaël niemand minder dan Alexis Lebedoff, country manager van Facebook Belgium. Sinds 2012 staat hij in ons land aan het hoofd van dit vermaarde sociaal netwerk en dus is hij uitstekend geplaatst om toelichting te geven bij de meerwaarde van het Facebook ecosysteem voor kleine en grote merken. We hebben het onder andere over de veranderde customer journey, de rol van Facebook en andere sociale media in consumentengedrag, de meerwaarde van een digitale marketingfunnel en de opkomst van het fenomeen discovery commerce.

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This episode is 45 minutes long.

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This episode was published on April 1, 2021.

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