Episode 34 – Matt Larsson-Clifford - Ex RAF and Owner of Sweden Outdoors Coaching

It was amazing this week to speak to Matt Larsson-Clifford who joined me on the podcast from Sweden and after crossing paths in the RAF I know he had lots to share, adding value to the audience and he did not disappoint…   Sweden Outdoors Coaching is owned and run by Matt Larsson-Clifford. Prior to his career in the military, Matt worked in the outdoor industry and gained a Diploma in Outdoor Activities, a BEd Hons in Outdoor Education and many high-level qualifications in coaching, risk management, mountaineering, skiing, kayaking, sea kayaking and open canoeing.   Matt retired from the Royal Air Force (RAF) as one of the leading specialists in Adventurous Training (AT) and as a Fellow of the Institute in Leadership and Management. His final position was as the Commanding Officer of the largest Outdoor Training Centre in the RAF. During his time in this position, he developed and led a variety of overseas annual expeditions, which still today, exposes more than 1000 RAF personnel a year, to the benefits of AT; including Ski Touring and Mountaineering in the Alps, Wilderness Open Canoeing in Sweden, Sea Kayaking in Scandinavia and Nordic Ski Touring in Sweden and Norway. He was also privileged to have led expeditions throughout Europe, Africa, USA and Canada.   On leaving the RAF in 2013, Matt moved with his family to Sweden where he set up 'Sweden Outdoors Coaching' and has worked as an consultant coach/guide for: the RAF, the British Army, the United Arab Emirates Military, Human Behavioral Performance Training (HBP-Trg), Pro Noctus Performance Coaching, Leeds Met Uni, UK-based Education Academies, UK-based Charitable Trusts, The Swedish Canoe Federation, Swedish Outdoor Leader Groups, The Adventure Activities Licensing Service, Swedish Nature Colleges, Ray Mears Woodlore, the United Kingdom International Search and Rescue Team (UKISAR Wales), Titan Airways as a Safety Consultant in Antarctica and various private groups and individuals. He is currently chairman of the Swedish International Sea Kayak Guides Association (SISKGA) and is helping the Swedish Mountain Leader Organisation gain International status.  Matt continues to use his high-level qualifications and experience to develop individuals and teams in the outdoors, both in the mountains, forests and on the rivers and sea. He rigorously conforms to the British Standard 8848 (BS8848) to ensure that your safety whilst on expedition is paramount and that all risks are thoroughly assessed to ensure a high quality, enjoyable and memorable experience. Since 2013 he has worked all over Sweden and Norway, the Alps, Scotland, UK, North Africa and Antarctica.   He looks forward to sharing 'Fika' (Swedish Coffee and Snack) with you soon...........   Reach out and connect below   https://www.linkedin.com/in/matt-larsson-clifford-bed-hons-apiol-finstlm-10048147/ www.facebook.com/swedenoutdoors  Instagram - Swedenoutdoorscoaching   Basic format – 20 minutes to help you on your leadership journey   PLEASE ENJOY   Make sure you follow/subscribe to my social media platforms -   Facebook - https://www.facebook.com/STARDevelopmentuk/ LinkedIn - https://www.linkedin.com/in/stuart-waddington-1882b4aa/ Instagram - https://www.instagram.com/stuart_waddington/?hl=en YouTube - https://www.youtube.com/channel/UC2x388h9BiwofjDJbXfz_hg Spotify - #Leadership – What’s on your mind?  See you next week…..