Episode 34: Podcasting, Parenthood & Passive Income: Behind the Scenes with Carissa Woo

How do you turn a successful service-based business into a scalable coaching and digital product empire?In this episode of Podcast Growth Tools, host Kylee Chandler sits down with Carissa Woo — a former wedding photographer turned sales coach, course creator, and podcast host — to talk about how she scaled her brand, grew her podcast audience, and made space for motherhood without losing momentum.Through their grounded chat, Carissa shared her journey of transforming her service-based business into a multi–six-figure coaching and digital product brand. Kylee adds her own insights from the podcasting and marketing world along the way. The result? An idea-packed, real-talk discussion on growth, branding, and balance.Inside this episode:How Carissa transitioned out of 1:1 wedding photography and into online coursesThe role podcasting played in her brand visibility and community buildingHow to launch a podcast that supports your digital products and programsWhy personal branding and storytelling are key to converting dream clientsWhat it looks like to grow a business with a baby (and build workflows that support it)Timestamps:02:15 - Work-life balance and entrepreneurship05:30 - Carissa’s  journey from wedding photography to digital marketing15:20 - The benefits of affiliate marketing20:10 - The importance of using podcasts for business growth25:35 - Insights on starting a podcast and overcoming challenges30:50 - Balancing motherhood and entrepreneurship35:00 - Advice on maintaining creativity and passion in work40:15 - Closing thoughts and where to find more from Carissa and KyleeWhether you're a podcaster looking to scale, a course creator navigating visibility, or a mompreneur figuring out how to do both — this episode is packed with growth strategies, mindset shifts, and honest behind-the-scenes insights.🔗 Helpful Links: • Connect with Carissa → carissawoo.com • Listen to her podcast → Get a Heck Yes • Free Podcast Growth + Email List Guide → podcastmarketinghub.com/freeguide • Subscribe to Podcast Growth Tools → https://www.youtube.com/@PodcastMarketingHub • Work with Kylee → podcastmarketinghub.com