Episode 34 - Powerful Digital Marketing Tips to Grow Your Practice

On this episode of the Raving Patients Podcast, Len sits down with Ian McNickle to discuss new patient growth is a common goal for most dental practices these days. The challenge is sorting through the mountain of information and marketing companies to understand what to do, what not to do, what works best, how to properly implement a marketing program, and ultimately how to get results. My goal in this podcast is to give them some clear explanations to help them vastly improve their practice marketing.   Takeaways from this episode include: Explain the lead generation cycle and decision making process for selecting a new dentist. Review the 6 Pillars of Digital Marketing to really drive new patient leads. Common mistakes made and how to avoid them. Specific recommendations for what to do, how much to spend, how to track results, key metrics to monitor, and realistic outcomes. The goal is to give doctors some great insights to grow their practices.     Ian McNickle is a Co-Founder and Partner at WEO Media, an award-winning dental marketing agency providing a wide range of digital marketing services to general dentists and dental specialists alike. Under his leadership WEO Media has quickly grown to become one of the largest and most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.    WEO Media is a 4X "Best of Class" Award winner for Websites and Online Marketing. It is the top award in the dental industry, and is presented at the annual ADA conference each year.    Ian has twice been named a Top CE Leader and Consultant by Dentistry Today (2020 & 2019). He writes articles for numerous industry publications, and recently published his first book "Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group".  Ian frequently lectures at major dental conferences and study clubs all over North America.  Ian has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.