Episode 34: Sailing - Dirty Deeds Done Well

What this episode covers

An den Markenlogos von Toblerone und Burberry wird aktuell herumgeschraubt. Die Schweizer Schokolade muss zukünftig ohne Matterhorn auskommen. Bei der britischen Modemarke werden der Ritter und sein Streitross reanimiert. Was bedeutet dies für die jeweiligen Markenwerte? Fünf Yachten sind im Rahmen des Ocean Race gestartet und versuchen die Welt zu umsegeln. Biotherm, Holcim, die Zürich Versicherung, Hapag Loyd und andere sponsern diese Teams. Was bringt es, sich in einer solchen Randsportart zu engagieren? Die Umsätze von Zalando und ASOS sind unter Druck. Neue Erlösquellen müssen offenbar her. Ist es ein fruchtbarer Ansatz von den Lieferanten höhere Gebühren und Provisionen zu verlangen? Welche Rolle wird Retail Media spielen?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 26 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on April 6, 2023.

What is this episode about?

An den Markenlogos von Toblerone und Burberry wird aktuell herumgeschraubt. Die Schweizer Schokolade muss zukünftig ohne Matterhorn auskommen. Bei der britischen Modemarke werden der Ritter und sein Streitross reanimiert. Was bedeutet dies für die...

Can I download this Dirty Deeds Done Well episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.