Episode 34: Warmly’s Deanonymization Drama and How They Handled It

This week, Clark Barron, the King of B2B call outs, set his sights on Warmly, a company that helps sales teams identify anonymous website visitors.   He called them out for allegedly deanonymizing website visitors without their consent (with logs and receipts). But that’s not the core of the drama. Warmly’s CEO responds and…it’s not what you think. Watch to see how the thread unfolded. We also cover: Clay’s marketing plays that has the internet deciding if they love or hate it One SaaS company’s unique take on addressing competitors on their website A controversial pricing experiment that’s against what LinkedIn preaches Why one founder shut down his company and more should follow his lead The new role of humans with AI And finishing strong with Cameo’s lawsuit against OpenAI Buckle up. This one’s part exposé, part therapy session for every marketer who’s ever said, “Wait, they can do that???”     Timestamps:  00:00 – Intro + Host Banter 10:15 – Warmly’s Deanonymization Drama 28:26 – Clay’s Marketing Plays: Love It or Hate It? 38:06 – The SaaS Website Saying “F— Your Competitors” 55:18 – The Pricing Experiment That Breaks LinkedIn “Best Practices” 1:01:31 – One Founder Who Shut Down His Company (For the Right Reasons) 1:05:29 – The New Role of Humans in an AI-First World 1:07:49 – Cameo’s Lawsuit Against OpenAI 1:14:02 – Wrap-up, sponsor messaging, and end of episode.   -------------------------    Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober  Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. --- Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B. Tim and Tas have both been members since the beginning and get a ton of value from being part of this community. Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026. Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities. --- Also, special thanks to our friends at Vector — the only ad platform brave enough to say what we’re all thinking: native targeting is a scam. Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?) Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.   ---   Finally, thanks to our friend Clay at SmokeLadder for being an OG supporter of the podcast. SmokeLadder is like your own researcher giving you a full brief of any brand's target persona, key competitors, differentiators, and category benchmark scores based on thousands of brands. It’ll even help you craft messaging that actually makes sense. Analyze any brand and their competitors for free right now at: SmokeLadder.com