Episode 34: Why Most Global Product Launches Fail (And How to Win)

In this episode, we sit down with Deeksha Anand, Product Marketing Manager at Google, to unpack the realities of building and scaling products for global markets.We dive into:👉The real difference between a Product Manager and a Product Marketing Manager.👉Skills you need to break into product marketing (even from a non-traditional background).👉Why localization is not the same as translation, and why most global launches fail.👉Frameworks for choosing your next market (with examples from Uber, Ikea, Pocket FM, Spotify).👉How AI is reshaping product marketing—personalization, customer insights, and pitfalls.👉The role of storytelling in product marketing success.👉 If you’re a founder, product manager, or marketer, this episode is loaded with case studies and actionable lessons.