Episode 340 - Hospitality Marketing Podcast

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #340 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel on TV.. SO let's get started; 00:01 — Our tools for review this week are; https://jamloop.com/ 00:06— Our Technique this week is; "OTT, It's Not Your Parents TV Anymore) Source -- https://clearcode.cc/blog/top-ott-ctv-platforms/ OTT Connected TV's Devices -- 12 (Ex. AppleTV, AndroidTV, AmazonTV, Roku, Samsung, Sony) OTT Video Streaming Services - 16 (Ex. At&tTV, Amazon Prime Video, Apple TV, Hulu, Netflix, HBOMax, Paramount+, Peacock, Sling, Tubi, YouTubeTV) OTT Ad Tech Companies -- 40 (Ex. Amazon Advertising, Google Marketing Platform, Publica, Verizon Media Group) OTT Video Players and Hosting Platforms -- 24 (Ex. Vimeo, UScreen, Brightcove, Comcast) None of these are including the social platforms for broadcasting such as Facebook, Twitch, Instagram, Tik Tok, Snapchat, Twitter, Linkedin SVOD (Subscription based video on demand) Subscription VOD is a type of service, where you enter into a subscription agreement, which will then grant you access to the service type to watch until you unsubscribe, that means watch with no limits. The best example of an SVOD service is Netflix. TVOD (Transactional based video on demand) Transactional (or Transaction) VOD is opposite of SVOD. TVOD will normally not charge you anything to sign up for the service/create a user profile. Instead, you will pay an amount based on the content you watch. Most often this relates to movies but is also used for series and in particular for sports and events. iTunes is an example of TVOD. AVOD (Advertisement based video on demand) Ad-based VOD is a model that is free for users. users are free to log in and stream videos, in return for spending time watching ads. YouTube is the best example of AVOD. 00:20 — News and Show Review Topic -- "TikTok, Snapchat, and Stories" Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri,