Episode 340: Pricing Pushback: What Studio Owners Ask After This Conversation

What We Cover In This Episode: What's really happening when a client says "I can't commit to a membership" [4:08] How the pressure of paying for a membership creates consistency [8:15] Why class packs shouldn't be on your public menu, but can still work as a sales tool in certain circumstances [9:39] The importance of positioning memberships as a structured plan to achieve an objective [20:05] Why you shouldn't base your pricing decisions on your competitors' menus [21:57] Quotes:   "This idea of wanting to cater to people who enjoy using the 5-pack?  Those people that buy the 5-pack are not keeping you in business. That is just the bottom line: you can't support people that aren't going to keep you in business." [Nick 13:02] "You're not selling a bundle of classes at a wholesale price, you are selling a structured plan to achieve an objective. You could be as loosey-goosey as a person as you want, but the reality is you're not signing up for a fitness and wellness routine if you don't expect an outcome; you're not just going for the thrill of it." [Nick, 20:17] "I'm always leaning towards timeless decision making. The reality is to get fitness and wellness results you need to have a consistent routine...that will never go away so I would always make decisions based on that." [NIck, 23:42]   LINKS: Episode 339: Your Pricing Menu Is Killing Retention Book a Call with the fitDEGREE Team Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree