Episode 340: The Role of Marketing in M&A with Angelo Ponzi

Want to make your business irresistible to buyers? Let’s talk MARKETING in M&A… Too often, businesses focus only on financials when preparing for an acquisition—But buyers don’t just pay for numbers. They pay for BRAND, POSITIONING, and GROWTH POTENTIAL.If you’re ignoring marketing due diligence in M&A, you’re leaving money on the table.A strong marketing strategy = higher valuations, smoother transitions, and long-term success post-acquisition.So, ask yourself… Is your marketing engine driving real, measurable growth? Are you positioning your brand to attract strategic buyers? If not, it’s time to rethink your approach.I sat down with Angelo Ponzi on the DealQuest Podcast to break down the role of marketing in M&A—why it matters, how to get it right, and what buyers actually look for.Even if you’re not selling anytime soon, these insights will help you build a business that thrives. • • •FOR MORE ON THIS EPISODE:https://www.coreykupfer.com/blog/angeloponzi• • •FOR MORE ON ANGELO PONZI:https://www.craftmarketingandbranding.com/FOR MORE ON COREY KUPFERhttps://www.linkedin.com/in/coreykupfer/http://coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today!