Episode 341 - Hospitality Marketing Podcast

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #341 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel on TV.. SO let's get started; 00:01 — Our tools for review this week are; https://influencify.co/ 00:04— Our Technique this week is; "TikTok, Snapchat, Shorts, Stories and Reels -- the one minute universe of today" https://business.tiktok.com/ https://www.thestreet.com/investing/snapchat-to-share-new-revenue-with-popular-users-looks-to-compete-with-tiktok https://www.youtube.com/watch?v=PV-W5iG6yXQ "YouTube Shorts enables users to produce vertical short-form videos, with features such as video segmenting, app-based recording, and musical overlays. Videos must be 60 seconds or less and do not disappear like Instagram Reels or Stories content." Types of TikTok Ads Reservation buying vs. Ad auction - Reservation - Brand takeover - Brand AR content - Hashtag challenge - Top View - In-Feed Ads - Ad Auction - CPC - oCPC - CPM - CPV Types of Instagram ads There are many different types of advertising formats on Instagram, including: - Image ads - Stories ads - Video ads - Carousel ads - Collection ads - Explore ads - IGTV ads - Shopping ads - Reels ads 00:27 — News and Show Review 'Laasie comes home' -- Ellis Connolly CRO Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitychannel.tv