Episode #344 Antoinette Beenders - VP Global Artistry Aveda

In this episode of Hairbrained Conversations, Gerard Scarpaci chats with Aveda's SVP Global Artistry Antoinette Beenders about exciting upcoming product releases, including Aveda's new Tousle Texture dry texture spray which was the #1 requested format by artists – plus some teases for what's ahead. Antoinette delves into Aveda's artist-first approach, emphasizing its ongoing commitment to artists, salons, education, and sustainability. They also explore Aveda's rich mission and history ahead of the brand's much anticipated upcoming 50th anniversary. This episode is perfect for those passionate about hair artistry and Aveda's innovative legacy.