Episode 346: Why VO Actors Should Try TikTok

If you're a creative who rolls their eyes every time someone says, "You should be on TikTok," I get it. I did too. But I've also seen firsthand how a free platform with a low barrier to entry can quietly change your entire business. Not overnight. But steadily. Strategically. Without becoming someone you're not. In this episode, I'm pulling back the curtain on how I use TikTok to stay visible, book clients, and build trust—without filters, dances, or pretending to be an influencer. So, why TikTok? I never expected to like it. I don't love being on camera. I don't enjoy over-polishing or oversharing. But I do love showing up for my community. I love talking shop. And I really love when a new client says, "I found you on TikTok… I just felt like you got it." They didn't care about my résumé. They didn't go through my website. They watched a few videos, got curious, and reached out. That's the power of visibility. Why Visibility Matters More Than Ever I set a personal goal of 30,000 followers. Not for vanity. Because I've seen how perception changes with scale. At that number, people stop wondering if you're legit. They start assuming you are. It's wild, but true: I've had actors tell me they didn't book the job because they "didn't have a big enough following." So while I don't love the rule... I'm learning to play the game. What I Post (and How I Keep It Manageable) I post just once a day, Monday through Friday. No weekends. That's it. My content rotates through three categories: 1. Trend-Based Posts Not dancing. Not chasing virality. Just using trending audio or formats to talk about life as a voice actor. Red flags. Weird specs. Behind-the-scenes stress. Stuff people relate to. 2. Original Content This is where I share warmups, workflow tips, gear recs, or things I wish I knew when I started out. The more specific, the better. 3. Personal Stories No life-overhauls or tearful confessions. Just honest stories from inside the booth: bombing auditions, almost quitting, learning the hard way. Those posts? They connect deeply. A Weekly Posting Roadmap If you want to try it out, here's a simple structure: Monday – A trend or audio reworked for your niche Tuesday – Respond to a question or comment Wednesday – Share a personal or client story Thursday – A POV sketch or observation Friday – Tips or encouragement for beginners Repeat. Tweak. Evolve based on what's resonating. Use Your Analytics TikTok gives you free data. Look at what people are watching all the way through, saving, or sharing—and lean into that. Kill what's not working. Keep what is. Don't overthink it. This isn't about being viral. It's about being valuable. Profile Tips to Help You Get Hired You don't need a perfect feed. But your profile should make sense to someone new: Clean, recognizable photo (not necessarily a headshot) Bio that says what you do and what kind of content you make Link to your site or lead magnet Keep your vibe real. Show up as yourself. Don't hide your mic. Don't over-filter. You're not selling a brand. You're being a person. What If You're Not Using TikTok? That's totally fine. But then ask yourself: Where are your future clients going to find you? Instagram? YouTube? Discord? Email? Wherever you plan to show up, you need a strategy. And if you're not going to show up at all? Then you need a different kind of strategy. Need Help? I've Got You. If you're feeling overwhelmed or stuck about how to grow your VO presence online—let's talk. You can always reach me through [email protected], or DM me on TikTok at @astoriaredhead. I'd love to see what you're creating. Because we're not just growing followers. We're growing careers.