Episode 348 - Second interview with Mark Stiving episode artwork

EPISODE · Jul 9, 2021 · 55 MIN

Episode 348 - Second interview with Mark Stiving

from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless

Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. While our conversation with Mark will focus on his new book Win, Keep, Grow: How to price and package to accelerate your subscription business.

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Episode 348 - Second interview with Mark Stiving

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This episode is 55 minutes long.

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This episode was published on July 9, 2021.

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Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. While our conversation...

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