Episode 35: An Interview With Marketing Expert Andrew Lock

What this episode covers

“Help! My Business Sucks!” “…the show has become more popular than a supermodel at a Catholic boarding school.” Andrew Lock’s Story It all started with potatoes… As a kid, Andrew challenged every ‘normal’ way of making money that was accepted by all the other kids. While most school age kids were doing a paper route to earn some pocket money, Andrew hated getting up early in the morning so that didn’t seem like a good idea. One day while traveling on a bus, he overheard some old people complain to each other about not being able to carry bags of potatoes home from the store, and that sparked an idea to create a potato round. Andrew found a farm that was willing to supply sacks of potatoes and had his parents drive him over to collect them. He then divided the potatoes into small ‘retail’ bags and went from door to door, quickly establishing a little business that earned him 18-20 times more than his school friends were making with their paper rounds, AND he was able to do it after school, not at 5am in the freezing cold of the British winters. The Rest Is History…. Andrew’s first info-product was created at age 14, a guidebook about planning a vacation to Florida theme parks. “This was before desk-top publishing so I used a typewriter to create the guide, and photocopied it to make copies to sell. By today’s standards they looked horrible, but again it taught me that if the information was good, people would overlook presentation (or lack of it).” Deciding to forgo college, Andrew started a video production business and 22 years on, after producing countless movie projects, commercials, and documentaries, Andrew is a leading consultant. Andrew created, hosts and produces the wildly successful ‘Help! My Business Sucks!’; a free, weekly web TV show that helps entrepreneurs to “get more done and have more fun.” Hosted by maverick marketer Andrew Lock, the show provides plenty of practical marketing tips, big lessons from well known brands, and lots of little known resources that small business owners can use to increase their profits fast. In addition, you’ll learn countless video production tips from Andrews vast experience. With an irreverent, entertaining, and humorous style, the show has become more popular than a supermodel at a Catholic boarding school. The show has become the #1 most popular marketing WebTV show in the Apple iTunes store, beating well known ‘traditional business training’ competitors like Harvard Business Review, Advertising Age, and Business Week. In this Episode Andrew and I Discuss: * Why Andrew Believes “Everything is marketing and marketing is everything.” * How Disney Creates Money From Thin Air and How You Can Too! * Disney Pricing Strategies * The Importance of Differentiating Yourself From Your Competition * And Much More! Connect With Andrew at: http://helpmybusiness.com/ and Magical Marketing Experience.com FREE Resources! Use Your Personal Story to Market Your Business In Episode 19 – Do You Have Time for A Story? I spoke about how you can download a free copy of my Marketing Piece that I use with new clients. Click here To obtain a FREE copy of my Marketing Piece that uses my Voice Over Journey Story New Opportunity to Contribute and Support the Podcast If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford.

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