Episode 35, April 8, 2025, MAPS Conference recap: Highlights and Hot Trends with our guest, Denise Clark, PharmD

In this episode, Chad and Mary welcome Denise Clark, PharmD, a senior MSL in rare disease with Amgen, to recap the recent MAPS conference. There was so much incredible content available that we weren't able to cover it all, but topics discussed include the importance of defining value in medical affairs, and the role of AI and additional technological resources, and compliance in the industry. They delve into the key themes from the conference, including the need for medical affairs to demonstrate their impact and the evolving landscape of compliance in the pharmaceutical industry. This conversation further expands into the evolving role of Medical Science Liaisons (MSLs) and Medical Affairs in the healthcare landscape. It discusses the importance of establishing baselines for measuring treatment paradigms, the metrics used to evaluate MSL impact, and the significance of strategic questioning in KOL meetings. The dialogue also explores the influence of AI and digital platforms in identifying key opinion leaders and the necessity of networking within local chapters to enhance collaboration and knowledge sharing. Ultimately, the speakers emphasize the need for Medical Affairs to define its value and position itself as a strategic partner in healthcare.