Episode 35: Big Trends in Digital Sports Media

Frank Golding joins Joe and Tom this week for a conversation on digital sports media. Frank Golding is an entrepreneur and the former Head of Sport for North America at Google, overseeing North America sports deals for YouTube. He has built sports partnerships for leagues, teams and athletes – across professional, college and high school entities — helping them connect more deeply to YouTube’s one billion monthly users. Prior to YouTube, he spent nearly nine years at ESPN working on digital deals across all of ESPN’s domestic content platforms. Frank holds a JD from UVa and an MBA from MIT.In this fascinating chat, Franks talks about some of his experiences at ESPN and YouTube, creating growth opportunities in the digital media marketplace. Frank also explains some of the current trends in the sports industry using his famous lily pond theory. You can find Frank on Twitter @Golding  The FactsThe CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com