Episode 35 - Marketing, Industry Compromise & F**k SEO with Martin Cheung

Episode 35 - Marketing, Industry Compromise & F**k SEO with Martin CheungBack for 2026, host Scott, owner of Photographers Keeping It Real welcomes Nottingham-based wedding photographer Martin Cheung to discuss the evolving landscape of wedding photography and the importance of collaboration within the industry. They delve into Martin's journey from a corporate IT job to becoming a full-time wedding photographer, emphasising the balance between personal life and work commitments. Martin shares insights on how to effectively engages with clients and other wedding suppliers, highlighting the significance of being helpful and approachable to secure recommendations and build lasting relationships. The conversation also touches on the impact of social media and the shift in marketing strategies, particularly the diminishing role of traditional SEO in favor of more direct client engagement through platforms like Instagram and TikTok.Scott & Martin discuss;"Take good photos and be helpful but If you can only do one of the two, be helpful.""Don't worry about SEO; focus on what your clients want to hear.""Modern brides don't really use Google.""You can make the business whatever you want.""The conversion rate is important to understand.""You have to compromise at every level in wedding photography.""Be nice to a magician, and you might get bookings worth eight grand."Find out more about Photographers Keeping it Real here - https://www.photographerskeepingitreal.com/Show Links:Martin Cheung - https://www.martincphotography.co.uk/Wedding Photography Unveiled Podcast - https://www.martincphotography.co.uk/wedding-photography-unveiled/Martins Website Design Business - https://www.martincphotography.co.uk/wedding-photography-unveiled/Host - Scott Carney Photography - https://scottcarneyphotography.com/