Episode 35 - The Imagine Marketing Team

This week Martin talks to some of the Imagine Team about marketing and publicity. They chat about things such as how casting affects the marketing strategies, the timelines involved in marketing the show, the role of photoshoots and publicity days in gathering content to support the campaigns, the importance of artwork and branding, the growing influence of social media and the challenges of keeping on top of the latest trends and developments in an ever-changing landscape.