Episode 35: Use case studies to win more clients

In this week’s episode We all know how important case studies are in helping to get new clients, but did you know there’s so much more you can do with one? This week on the show, Paul explains a few simple extra steps that you could apply to the process of creating and sharing case studies that could dramatically increase your sales close rate Also coming up this week, how to check if your MSP is sellable, from the expert special guest who works full-time in mergers and acquisitions Plus, along with a listener question about using ‘live chat’ on your website, Paul lays down a plan that could give you a content marketing super-power Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned a couple of brilliant books – They Ask, You Answer by Marcus Sheridan and Influence by Dr Robert Cialdini Some services for finding people to help curate case studies include fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Find out about the low-cost marketing service MSP Marketing Edge Paul’s special guest was Linda Rose, MSP expert and author of ‘Get Acquired For Millions‘, talking about how best to sell your MSP (or at least improve it’s value) Many thanks to Ben Schneider from IT Guys for the question about whether to use live chat on your website (the couple of options were Tawk.to and Tidio.com) Paul’s guest on July 21st will be Greg Edwards from CryptoStopper talking about how to develop a solution once and sell it multiple times Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: A big warm welcome back to the show. Here’s what we’ve got lined up for you today....