Episode 353: Stupid Is As Customers Do

Send us Fan MailOn this weeks episode of Grease The Wheels, we ask Gemini why customers are the way they are. There is a good portion of the customer base who knows that their cars are going to break, knows that they can’t fix them, and trusts you to make the right call when it comes to diagnosing and fixing the problems that they have to get back on the road. There is another segment of the customer base that might not trust you 100%, but is still captive to their own lack of knowledge and likely financial constraints. Then there is the third category of customers who don’t know anything, think they know everything, and are some of the most unreasonable people walking the earth today. We also get into the idea of firing customers, the old of video when it comes to informing that second cadre into making the right decisions, and the idea that the service advisors are often the unwilling hostages in these situations. Bottom line, customers need to make the right decisions, and we need to frame those right decisions properly from top to bottom. Also Uncle Jimmy forgets that the most important part of the ‘Psychology of Selling’ isn’t in the pitch - it’s in asking the right questions to make your pitch that much more impactful. This Episode of Grease the Wheels is brought to you in partnership with Surfwrench Digital! For more on Video MPI Training Visit https://www.surfwrench.com/video-mpi-training-landing/ to learn more. Video MPI Training built in the shop, by your Uncle Jimmy. Use code “GTW” for 50% off your training access!