Episode 357 – Jim Remley, Principal Broker – John L Scott Real Estate

Starting a career in the real estate industry can be overwhelming. In this podcast, Bill Risser and Jim Remley discuss the importance of recruiting experienced agents and utilizing motivation as a key component to success in the real estate industry. They explain that a good relationship between the broker leader and the agents is essential and that nurses and teachers make great realtors due to their nurturing and educational approach. Technology can help brokers scale their businesses and stay competitive in the ever-changing market, and those who don't embrace it will be left behind. This episode offers valuable insight into the world of real estate and provides a great starting point for anyone looking to dive into a new career.Episode Outline:(00:00:00) Oregon Lifestyle Overview(00:04:59) Recruiting at 24(00:10:15) Recruiting Experienced Agents(00:15:04) Recruiting Agents(00:19:54) Attracting Experienced Agents(00:24:43) Recruiting Productive Agents(00:29:29) Embracing AIEpisode Links:https://www.erealestatecoach2.com/https://www.jimremley.johnlscott.com/https://www.luxuryhomecouncil.com/Episode 357 – Jim Remley, Principal Broker, John L. Scott Real Estate00:00:00 - Jim RemleyAnd you're looking at your four quartiles, your bottom, your middle bottom, your mid-level, and then your top. And you're saying, how can I move the bottom level up to the next tier and then and that third tier up to the fourth tier. And I'm always coaching them and helping them and saying, what can we do to help get you there? And that takes deep conversations with people and really analyzing their business and saying, hey, listen, let's take a look at where you're at, where you're going. What do you need specific help with? Is it a listing presentation? It's a buyer's presentation? Do you need accountability? What does it happen to be?00:00:32 - Bill RisserYou're listening to the Real Estate Sessions podcast and I'm your host, Bill Risser, Executive Vice President, Strategic Partnerships with RateMyAgent, a digital marketing platform designed to help great agents harness the power of verified reviews. For more information, head on over to Ratemyagent.com. Listen in as I interview industry leaders and get their stories and journeys to the world of real estate. Hi, everybody. Welcome to episode 357 of the Real Estate Sessions podcast. As always, thank you so much for tuning in. Thank you so much for telling a friend. And today we're going to go back out to the Pacific Northwest, one of my favorite areas of the country, and we're going to talk to Jim Remley. Jim is with John L. Scott in Oregon. He's a coach, a speaker, a Real Trends top 500 broker. Just an amazing story author. It goes on and on. He's just great stuff and he's going to drop a lot of important information. I think for anybody out there that's in the recruiting side of things, if you're a broker owner or if you're a team leader, you want to listen in. So, let's get this thing started. Jim, welcome to the podcast.00:01:36 - Jim RemleyHey. Super excited to be here. Thank you.00:01:38 - Bill RisserYeah, it's going to be a lot of fun. I had the opportunity to kind of do a little research and wow, you've done some really cool stuff over the last, I'm going to say 25, 30 years. 30 years, yeah.00:01:49 - Jim RemleyThank you.00:01:50 - Bill RisserThe way I start my podcast, every single time, those that listen know it is. I like to find out about you. Let's start out where you grew up and what's that experience you had growing up. And it looks like Oregon is where you were born and raised, am I right?00:02:07 - Jim RemleyI was born in Long Beach, California, but my family were hippies, and they came up to Oregon and the hippie kind of train and they landed in a little town called Roseburg, Oregon, which is kind of in the middle of the state. And I grew up there. It's a typical, very small town, 25,000 population and very much a typical town in America, kind of circa America.00:02:32 - Bill RisserAnd so, I would guess that train you talk about, I grew up in San Diego myself. There were a lot of people in the 80s making this mass exodus for the Pacific Northwest. Right. This is what you're talking about with the train, right?00:02:48 - Jim RemleyYeah. Not a literal train, but people coming.00:02:51 - Bill RisserIt was a lot of people. In fact, I think the locals up there were getting not upset, but like, hey, wait, what's going on here? This is changing pricing of housing and all kinds of stuff.00:03:00 - Jim RemleyRight, right. Yeah. There was definitely a backlash. And now I think most people that live here are transplants, but back then there was more of a so let's.00:03:09 - Bill RisserI think when people think of Oregon, the first thought is Portland, because that's the big city. That's where everything kind of revolves around. It feels like, however, you're in southern Oregon now, you're in the Pass Medford area. Yeah.00:03:23 - Jim RemleyMedford, Ashland. Yeah. Right over the border of California, just.00:03:26 - Bill RisserNorth of the border. So how would you explain that to somebody who's never been there, has never been to that part of Oregon? What would we find?00:03:33 - Jim RemleyWell, first I would say that for the rest of us that don't live in Portland, we don't love the association with Portland. I'll say the rest of the state is actually pretty conservative. Folks that live a know, I wouldn't say conservative, but I should say more of a normal lifestyle. Not what you're seeing on the news in Portland. Right, right. So, when you look at that, what's on the news, it's totally the antithesis of what you see in 99% of Oregon. It's just an interesting dichotomy there. But that's the truth of it. It's a very rural lifestyle and people love it, and it's very much the lifestyle what you'd expect the Pacific Northwest to look like.00:04:15 - Bill RisserHow big is Medford?00:04:16 - Jim RemleyMedford is a population base of about 80,000.00:04:19 - Bill RisserOkay.00:04:20 - Jim RemleySo, it's a little bit bigger, but not huge. For sure.00:04:22 - Bill RisserYeah. I have to share a story. My wife and I, she wasn't my wife at the time. She was my girlfriend. We drove up to Canada, to Vancouver for the World's Fair, and on the way back, we decided to come down the entire coast. And so, you would ignore what that route looks like. Right. And one of the little communities we traveled through was called Gold Beach, Oregon. Right?00:04:43 - Jim RemleyYeah.00:04:43 - Bill RisserNot too far from you.00:04:44 - Jim RemleyYeah, that's right.00:04:46 - Bill RisserAnd so, as we're headed down with Highway One or whatever we were going to call it at that time, there was a big giant sign for a pancake breakfast and fire truck and a couple of firefighters that wouldn't let you pass. They said, you're going the wrong way. Go this way to the breakfast.00:05:05 - Jim RemleyYou're having breakfast.00:05:06 - Bill RisserSo, we did. We turned left and we went down this road into a little parking area and had the best pancake breakfast we've ever had with the Gold Beach Fire Department and a whole bunch of locals. And it was just a great me. That's Oregon, right?00:05:20 - Jim RemleyIt is Oregon.00:05:21 - Bill RisserThat and the Tillamook County Fair that we went to. One same on that same trip. I take it back to the same trip we stopped. And it was just so cool because I grew up in San Diego, which is a little bigger, obviously.00:05:33 - Jim RemleyYeah.00:05:34 - Bill RisserSo, it was really nice to see that small-town life in the south of Oregon. Good, good. So, let's get to the crux of the conversation here. And you got into real estate really young, right? Because generally, we're going to talk about recruiting and some other things. You know that it's the second and third career for the majority of people you talk to.00:05:58 - Jim RemleyAbsolutely.00:05:58 - Bill RisserBut I think I read somewhere you were 19 when you got into real estate. Let's talk about that.00:06:03 - Jim RemleyWell, my buddy, his dad owned a real estate company, and he said, let's go get our real estate license. And at the time, I barely graduated high school, and I ended up working in a lumber mill. And like most kids in Oregon, we worked in lumber mills. So, I was working the graveyard shift in a lumber mill, and I was also going to college at the same time. Actually, ended up flunking out of college because I couldn't work graveyard and go to school at the same time. Wasn't my constitution. But he said, let's get a real estate license. So, I went and studied. I finished. He didn't I did not go to work for his dad, but I did go to work for the first company I drove by after I got my letter in the mail, which was Cinch 21. And so, I was 19 at the time. And just went in and not knowing anything about anything, just thought I was going to come in and crush it.00:06:52 - Bill RisserYeah, I would guess it was kind of lucky. It was Century 21, at least, right? Because for a new agent, they were already in the mode of education training. I mean, they were kind of a great place to start. How long did you stay...