Episode 36: Cannes Lions special with Bedrock, Evorra and Sabre

Recorded live at Cannes Lions 2026, this episode of the FPC Podcast brings together some of the industry’s leading operators to explore how artificial intelligence is transforming advertising, media and marketing technology.The conversation covers why AI is raising expectations across the industry, the growing importance of independent infrastructure, containerisation, first-party data, transparency, interoperability and the changing relationship between publishers, agencies and technology platforms.The panel also discusses how businesses can prepare for an increasingly automated future, what advertisers should be investing in today, and why neutral technology providers may become even more valuable as AI agents begin making decisions on behalf of marketers. Hosted on Acast. See acast.com/privacy for more information.