Episode 36 | Dawn Lerman, Fordham University

We are lucky to work with Dawn Lerman, Professor of Marketing at Fordham University, Gabelli School of Business. She is the Executive Director for the Center of Positive Marketing and is author of the book, Language of Branding. Dawn fills us in about the language of branding and explains why people aren't as focused on this topic as they should be. She also discusses her seat on the ANA Educational Foundation Board.Hosted on Ausha. See ausha.co/privacy-policy for more information.