Episode #36 interview with Doug Hall

Today we speak with Doug Hall, Founder of the Eureka! Ranch and Co-Founder of Brain Brew Distillery. Doug and the Eureka! Ranch are one of the preeminent new products and innovation firms in the country. He has helped companies such as Nike, Diageo, Disney and Bank of America accelerate their innovation processes and drive growth. Brain Brew Distillery is his latest venture offering custom whiskey to consumers and also making gold medal winning bourbons in global competitions. Doug talks about the critical nature of differentiation in any new product coming to market AND how to prove this- to yourself, inside your company, and most importantly- to the consumer. Through his years of creating new products, he goes into great detail on the importance of the clarity of your brand communication. An inventor and entrepreneur at heart- Doug's passion for innovation is undeniable. Please subscribe to the Road2Retail podcast on iTunes or Spotify and follow us on LinkedIn.