Episode 36: The Role Of Facebook For Dentists Isn't What You Think

This week Kyle breaks down the real role of Facebook in dental marketing. Nobody scrolls their feed and decides to change dentists on the spot. That intent lives on Google. But most patients don't book on their first visit to your website either. They get distracted, life happens, they tell themselves they'll do it later. That's where Facebook becomes powerful. Kyle explains how retargeting campaigns on Meta let you stay in front of patients who already visited your site from a Google search, why that second and third touch is what gets them to finally pick up the phone and why retargeting on Meta is significantly cheaper than the search campaigns that got them to your site in the first place. He also covers how Facebook builds long-term brand awareness in your community even when people aren't actively looking for a dentist. Google finds them. Facebook finishes the job.