Episode 360: Gaynor Meilke - How Lead Generation Works in B2B

In this episode of the Tech Talk for Accountants Show, I am joined by business strategist and certified business coach, Gaynor Meilke to explore marketing approaches and strategies tailored for accounting firms and professionals. We discuss common blind spots in accounting firm marketing such as not considering the end client's perspective and lacking consistency. Gaynor shares tips on niche marketing, choosing niches, showing up where your target audience is, getting client reviews, and effectively communicating how you can help clients. Tune in for actionable advice to improve your accounting firm's marketing. Guest Information: Gaynor Meilke - Chief Opportunity Officer, Charisma Ink X: https://twitter.com/GMeilke  LinkedIn: https://www.linkedin.com/in/gaynormeilke/  Instagram: https://www.instagram.com/charismainkster  Facebook: https://www.facebook.com/gaynor.hardy74/  Website: https://charismaink.com/  Contact Andrew Lassise (Host):  Email: [email protected] LinkedIn: https://www.linkedin.com/in/andrew-lassise/ Keep up with the show: https://podcasters.spotify.com/pod/show/rush-tech-support