Episode 361 - Tame Your Tiger with Catherine Erdly

When you run a small business - especially a retail business - it can feel very much as if a tiger has not just come to tea, but moved in. It's always hungry, often unpredictable, and it makes you feel a little, well, nervous.  Luckily, Catherine Erdly is an expert in taming tigers, and in this week's conversation she shares with me some of the ways in which she helps small retail businesses do the same (and why that matters for everyone).  We also talk about why the tiger is such a powerful metaphor, and how to write about difficult topics in an accessible way.  It's GRRRRREAT!