Episode 362: Shenandoah Valley Organic’s Farmer Focus

Based in Harrisonburg, Virginia, Shenandoah Valley Organic sells USDA-certified organic chicken grown on a network of small farms. In this episode, host Lisa Held sits down with Jefferson Heatwole, chief sales and marketing officer, and Jason Daugherty, a fourth generation farmer who raises chickens for SVO. They discuss how the company’s “Farmer Focus” model is designed to give growers more power in an industry known for taking advantage of contract farmers, their “Farm ID” program that traces each chicken back to the farm it was raised on, and more. It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate. The Farm Report is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.