Episode 366 - Craig Grant on AI in Real Estate at High Tech High Touch, BNAR

00:00:00 - Craig GrantSo anytime you have AI generated content, I don't care if it's written imagery, anything, you don't want to just copy and paste and use it immediately. You got to make sure that every aspect of it is accurate. So you want to fact check things. You can ask for sources and go check if those sources are correct. You should legal check it, everything before you go use that in the public or in your marketing. You.00:00:27 - Bill RisserYou're listening to the Real Estate Sessions Podcast. And I'm your host, Bill Risser, executive Vice President, Strategic Partnerships with RateMyAgent, a digital marketing platform designed to help great agents harness the power of verified reviews. For more information, head on over to Ratemyagent.com. Listen in as I interview industry leaders and get their stories and journeys to the world of real estate. Hi, everybody. Welcome to episode 366 of the Real Estate Sessions podcast. As always, thank you so much for tuning in. Thank you so much for telling a friend. Today we have a very unique episode. I interview Craig Grant. This session was recorded at the high tech High Touch Summit in October of 2023 at the Buffalo Niagara Association of Realtors. Yes, Jeff and Lisa, through results consulting, has created this one day session. This event combines technology with, as Jeff likes to put it, ships friendships, relationships, which lead to championships. So this interview is a session on artificial intelligence AI. It's all the rage. Craig's in high demand around the country, speaking at associations about AI and the future of AI in the world of real estate. Let's get this thing started. I hope you enjoy my interview with Craig Grant at the high tech High Touch Summit in Buffalo, New York. Craig, welcome to the podcast.00:01:44 - Craig GrantThanks, Bill. Thanks for having me.00:01:46 - Bill RisserYeah, well, look, we're here in Buffalo, and it's been wonderful talking to this crowd, and we've been teasing them for the last few hours that we're going to talk a lot about AI. And this is that opportunity. So I'm going to get this thing started right off the bat. First things first. Should we be worried about our safety and security? Is AI coming to destroy us?00:02:08 - Craig GrantDo you want the real answer, or do you want me to sugarcoat it a little bit?00:02:12 - Bill RisserLet's go somewhere right in the mean.00:02:15 - Craig GrantSo there are some very legit concerns with AI. I'm sure you guys have heard all about the doomsday type stuff. Where could AI become self aware and could it tank the stock market or start killing people? Kind of like Terminator type stuff. And the reality is that is a legit concern. And even some of the biggest people working on these projects admit they know they're working on something very cool and transformative. But they also know they're working on something that could really cause all kinds of major issues. So there is some legitimacy to the fear. But at the same time, a lot of these companies are trying to build in guardrails to hopefully make that not happen.00:02:52 - Bill RisserYou're telling me we should be slightly worried, but when it comes to online security and what Google knows about us, that cat's way out of the bag, right?00:03:02 - Craig GrantWay out of the bag, yeah. You and I were talking about this. Every decade or so, another major thing comes into the market that does this same kind of fear. You know what I mean? You go back 25 years ago, it was just the start of the Internet was going to end us all. Then it was social media was going to end us all. I mean, they're each kind of big movement does come with some concerns. This one, it's just evolving so rapidly that it does have some people kind of freaked out or scared, but there's no putting this back in the bag. Like AI is now out in the wild, everyone's using it and loving it. But again, hopefully some of those fears don't come to fruition.00:03:41 - Bill RisserAll right, well, we'll hope the good guys beat the bad guys. We generally tend to do that overall, so we just need to continue that hope. Let me ask you this question. Chat GPT. I think when we talk AI, it's always chat GPT because they were the first to really come to market and have something that was free, and then now they've got a paid version. But it feels like to me, it's like the Band Aid or Kleenex of AI. It's just become generically known as chat GPT. But there's a lot of competition, right, and it's growing, it seems like, weekly.00:04:14 - Craig GrantYeah, absolutely. And by the way, I talk about this all the time AI has been around since any of us. I mean, it's been around for over 70 years, but for the first, let's say 69 years of its existence, we were using AI all the time without realizing it. I mean, our GPS, like so many things, are using AI, but it was always kind of prepackaged to us by a company saying, here's how to use our AI tool. What Chachi BT really did was it flipped the script and made it available to everybody to use however you wanted, whether it's creating content, whether it's figuring out your business plan, whatever, you could use it however you wanted to use it. So it did kind of break that mold and made it available to everybody. And that's why it got such big press and it constantly is getting buzz. But like you mentioned, it's not the only option in town. And in mean you look at tools like Google's Bard or Microsoft's Bing Chat, which is based on chat GBT. But Microsoft has gone further in certain areas with Mean. It's definitely not the only game in town. And when I talk about AI, I always tell people, you might want to play with a couple of them and see which one you think is the best one for how you're going to use it in your business, because Chat GBT is not the end all, be all, in my opinion. Google Bar does some things way, way better. So does Microsoft Bing Chat. So does Jasper. I mean, there's a few options out in the marketplace that are just as good or if better in certain areas. And it is like they're leapfrogging each other every other day. Like every week or so, one of them makes another major advancement, another announcement of a new cool feature that makes it better than the others. And a week later, another one leapfrogs it again.00:05:54 - Bill RisserYeah. And there's also some very specific AI platforms out there that work really well with video or work really well with absolutely, yeah.00:06:07 - Craig GrantI mean, and don't be wrong, you can use Chat GBT now to do imagery. You used to have to go to Dolly to do that, but now it is being built in, integrated into Chat GBT. But there's other image generating tools, mid journey and stable diffusion stability, that, in my opinion, create better kind of imagery than Chat GBT and Dolly have been doing. And again, to me, it's another example of play with each one, see which one you think is the best, how you're going to use it.00:06:33 - Bill RisserYeah. For people here in the audience, my question to you is, what is a simple way to get started? Because we're going to talk over the next 20 minutes very deep into the world of AI and what it can do. But like many things in real estate, in technology in general, it can be overwhelming. So what's a simple thing someone could do just to get that first taste?00:07:00 - Craig GrantI mean, to me, it's no different than any other new technology. Just get in there and play with it and don't be afraid of it. I mean, you can start off with some pretty basic prompts, have it do little things for you, like help you come up with idea generation or help you write a property description, whatever. And then you'll kind of see just how powerful, how cool it is. And then you can continue iterating and tweaking until you really can really use it to its extent for your business. Because the reality is, the possibilities of how you can use it is limitless. You can use it for every aspect of your life and in your business these days, and just like you've been saying, now, there's companies coming out with new tools all the time to tie into these products to make them even more specific and better.00:07:48 - Bill RisserYeah. You use the word prompt. And that's going to prompt me, Craig, to go a little deeper with that word, because the more I pay attention to what's happening in this new world, it seems to me that the prompts really are like you must understand how to use those effectively, how to layer them up on top of each other, all these amazing things you can do. But it's a garbage in, garbage out thing going back to the old days of computers, right? Yeah.00:08:26 - Craig GrantAnd again, that's another thing where you just have to kind of get in there and play with it and keep trying to add in a little bit more as you go until you really figure out how to do proper prompting. But the prompt is the instruction or the task you're putting into these tools to have it create something for you, whether it's a custom image it's generating, whether it's that property description that's writing for you, mapping out your marketing plan. I mean, again, the possibilities are really endless of what you can do with it. And you won't really know until you get in there, start playing with prompting. Now, the other thing is, there are tools now that can, if you can't figure it out, where they've already done the prompting for you. Like there's tools like Aiprm or Chat Guide and a few others, prompt Pal, where they just have libraries of...