Episode #37 - Financial Performance Representation (Item 19)

My Podner in this episode is Cheryl Mullin and she's going to talk with us today about Financial Performance Representation! Man, if that doesn't make you salivate then you are no franchisor in my books. This can be a very dense topic but I am confident that Ms. Cheryl help us demystify this topic and maybe even help us pull our heads out from underneath the covers every time it is mentioned. But who knows, she may even have us running for the hills even faster.   Time Stamps Cheryl Mullin Intro 00:00:30 Segment 1 00:02:49 Get to know Cheryl Mullin Segment 2 00:20:31 Topic Segment – Financial Performance Representation Segment 3 01:57:46 Quickdraw Questions Topics covered in this episode: History of the FDD What is a financial performance representation? Is it absolutely necessary for a franchisor include a financial performance representation in their FDD? Are there legitimate reasons that a franchisor wouldn't make an FPR? If a franchisor wants to include financial information in its FDD, is there certain information that it must provide or a required presentation format? Why is it important to include financial information in an FDD? Does the Federal Trade Commission allow for any exceptions this disclosure of financial representations? Are there any rules or limits that apply to financial performance representations? Where do you see most franchisors get in trouble? What advice would you give to a franchisor?   Cheryl Mullin Mullin Law PC [email protected] www.mullinlawpc.com 972-852-1703   Kit Vinson FranMan Inc. www.franman.net [email protected] 214-736-3939 x 101