Episode 37: Netflix Announces New AVOD Tier With 720p Video; Are Consumers Willing to Sacrifice Video Quality for Price?

This week, we break down Netflix's soon-to-be-released AVOD offering and note that video quality is limited to 720p, with no ability to download. Are consumers willing to sacrifice video quality for price? Will the streaming industry need to rethink how they define video "quality" if consumers are willing to accept 720p as "good enough"? We also discuss Netflix's measurement deals announced with Nielsen, BRB, IAS and DoubleVerify and what this means for advertisers. We also cover what some of the largest live-streaming events on the Internet have generated in terms of viewership.Companies and services mentioned: Netflix, Peacock TV, Nielsen, DoubleVerify, Beamr, Roku, Apple TV, Disney+, BBC, Integral Ad Science, NBC Sports, Amazon Prime Video, Riot Games, Akamai, IPL.Podcast produced by Security Halt Media