Episode #37. Part I of an interview with Jason Omenn, VP of eCommerce at Market Performance Group (MPG).

Episode #37. Part I of an interview with Jason Omenn, VP of eCommerce at Market Performance Group (MPG). Many small, emerging or challenger brands feel that the road to success goes through Amazon and building a business on their platform. This still may be true, but much has changed over the years. In today's discussion, Jason highlights the benefits and watch outs with regard to doing business with Amazon. Specifically, what traits should a product have in order to stand the best chance of being successful on Amazon, how much will it cost to do business with Amazon, and covers some of the changes Amazon is making to their processes that could impact your brand. We will have a second interview with Jason to discuss the specifics of getting set up and selling on Amazon. We hope you enjoy today's show and will subscribe to the Road2Retail podcast on iTunes, Spotify or follow us on LinkedIn.