Episode 37: Using Facebook Ads, Funnels, and Low-Ticket Offers That Convert with Jennifer Spivak of Ads Girls

In this episode of Podcast Growth Tools, I’m joined by Jennifer Spivak, co-founder of Ads Girls, to break down exactly how podcasters can use Meta and YouTube ads to drive visibility, grow their email lists, and generate real ROI — without wasting money on campaigns that don’t work for podcast-first businesses.We cover:What kind of podcast and funnel setup works best with adsHow to use Facebook, Instagram, and YouTube ads to grow both your list and your listener baseWhat most podcasters get wrong with paid traffic (and how to fix it)How much to budget if you’re just testing adsThe type of creative + targeting that leads to better resultsHow paid ads fit into an organic-first podcast growth strategyTimestamps:02:15 – Do ads really work for podcasters?05:30 – Jennifer’s journey into marketing08:45 – What’s working in ad strategy right now12:00 – The “trust recession” and how it affects ad performance15:15 – Why messaging makes or breaks your ads18:30 – Using podcasts inside your ad funnels21:45 – Jennifer’s favorite ad formats for visibility + conversions25:00 – The biggest challenges in audience targeting31:30 – Jennifer’s best advice for podcasters + entrepreneurs testing adsIf you’re in the middle of a launch, trying to grow your audience, or want to know when (and how) ads make sense in your funnel → this episode will give you the clarity and strategy you need.🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/jenniferspivak\🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit 📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe