Episode 371: Melissa Withers - Managing Partner & Co-Founder, RevUp Capital

Episode 371 of The VentureFizz Podcast features Melissa Withers, Managing Partner & Co-Founder of RevUp Capital. As an entrepreneur, are you thinking about your capital stack? Meaning, how are you going about funding your company? There are lots of options… you could bootstrap, raise money from friends & family, grants, and of course, raise venture capital which is the most discussed option in the media and blog posts. But, one vehicle that I don’t think is talked about enough is Revenue Based Financing which is a non-dilutive form of financing where repayments are tied to a percentage of the company's revenue. In this interview with Melissa, we get into lots of details about what why this is a compelling option for entrepreneurs as RevUp is focused on this category as a non-equity investment fund for B2B and B2C companies ascending the $1M-$10M growth curve. In this episode of our podcast, we cover lots of great topics: * Melissa’s background and the story of her journey to becoming an investor. * All the details about RevUp and how their model works. * The importance of storytelling when pitching your startup to investors. * KPI’s and figuring out your company’s God Metric. * The importance of mental health and balance for entrepreneurs. * And so much more