Episode 374: Paula DiPerna on Pricing the Priceless and the Rise of Carbon Markets

Paula DiPerna, strategic environmental advisor and former president of the Chicago Climate Exchange, joins us to discuss her latest book, "Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect our Most Precious Assets." From working with Jacques Cousteau meeting Pope Francis to creating the world’s first cap-and-trade system, DiPerna walks us through her career journey and shares her 360 degree view on environmentalism as a funder, supplicant, creator, and author. Her book posits the question, “How can our markets value things that are dispensable at billions of dollars, and the atmosphere at 0?” and our conversation with Paula addresses the answer.