Episode 38: 5 Podcast Metrics You Need To Understand & Track To Grow Your Business

Are you tracking the right podcast metrics? Because download numbers only tell part of the story.In this episode, I’m breaking down the exact podcast analytics I watch like a hawk—for my own show and for the 7-figure clients I consult with. These are the same metrics that help us:Increase podcast visibility on Apple + SpotifyGrow email lists directly from episodesUnderstand what episodes are converting (and which ones fall flat)Make smarter decisions about episode formats, length, and promosTimestamps:01:15 - Importance of tracking followers03:30 - Understanding "plays" metric05:00 - Value of "engaged listeners"07:20 - Contextual role of downloads09:45 - Tracking email list health12:00 - Advanced metrics and funnels14:30 - Focus on meaningful metricsThis isn’t about vanity metrics—it’s about actual ROI.Whether you're podcasting for your business, trying to get more listeners, or finally ready to connect your podcast to your revenue... you'll love this one.