Episode 38 - Anna Islentyeva and the representation of masculinity in advertising

Here are the show notes for Episode 38, in which Lisa and Dan talk to Dr Anna Islentyeva of Innsbruck University, Austria about the representation of masculinity in advertising, including:  The “Real Men Score” paper she has recently published with her team Stereotypes around gender representation Methodologies and approaches to data Multimodal approaches to visual texts Anna’s university page: https://www.uibk.ac.at/anglistik/staff/islentyeva/islentyeva.html  Anna on Twitter: https://twitter.com/hei_anni  The “Real Men Score” paper: https://drive.google.com/file/d/1HZsad35JBMD0kM4FqpXpWn8xWnIzAiL-/view?usp=share_link  Anna Islentyeva, Elisabeth Zimmermann, Nadia Schützinger & Andrea Platzer (2023) ‘Real Men Score’: Masculinity in Contemporary Advertising Discourse, Critical Discourse Studies, DOI: 10.1080/17405904.2023.2173625 The study that Anna mentioned into perfume advertising was by Helen Ringrow and this is her book The Language of Cosmetics: The Language of Cosmetics Advertising | SpringerLink And in our regular Lang in the News segment, Jacky and Dan talk about linguistic accommodation, the power of accents and why politicians love to talk down to us.  Northern lessons for southern Tories https://twitter.com/christopherhope/status/1649520363926110210?t=pCM6q2gelPqBiOFGy4bQcA&s=19 https://www.telegraph.co.uk/news/2023/04/21/how-do-you-sex-a-limpet-susie/  Rishi Sunak’s downwards convergence Here’s the clip: https://twitter.com/sturdyAlex/status/1640280827086143488  Is it “hilariously inauthentic”(Alex Andreou)?  Is it “sheer desperation by an out of touch rich boy trying to show he is in tune with the public” (Dave Lawrence in replies to tweet above https://twitter.com/dave43law/status/1640326877842685954?s=20 )? Or is it just another example of politicians (of all parties) trying to sound more human and a perfectly natural way of doing language?  Jane Setter article about people keeping/losing accents:  https://theconversation.com/why-some-people-lose-their-accents-but-others-dont-linguistic-expert-201986  George Osborne: 'Mockney' George Osborne backs working Briddish with dodgy accent  George 'Mockney' Osborne: Chancellor in Estuary accent shocker George Osborne, gawd bless yer | Victoria Coren | The Guardian Academics 'dropping regional accents' to fit in at elite universities (linked story to accommodation)    Ed Miliband with Russell Brand: Accent on common ground as Miliband takes on Russell Brand's estuary twang  The cultural significance of Ed Miliband's mockney accent | The Spectator Has Ed Miliband changed his accent to get elected?    Tony Blair: London Journal; Britons Prick Up Their Ears: Blair's a Li'l Peculiar  I don’t have a posh accent – am I bothered? | Suzanne Moore | The Guardian  Accents in Higher Education: Academics 'dropping regional accents' to fit in at elite universities British academics try to hide regional accents, study finds     Alex Barratta’s work on accents and teaching  Research exposes prejudice over teachers with northern accents  Contributors Lisa Casey  blog: https://livingthroughlanguage.wordpress.com/ & Twitter: Language Debates (@LanguageDebates) Dan Clayton  blog: EngLangBlog & Twitter: EngLangBlog (@EngLangBlog) Mastodon:  Jacky Glancey  Twitter: https://twitter.com/JackyGlancey Jill Lavender Twitter: https://twitter.com/JillLavs  Matthew Butler  Twitter: https://twitter.com/MatthewbutlerCA  Music: Serge Quadrado - Cool Guys  Cool Guys by Serge Quadrado is licensed under a Attribution-NonCommercial 4.0 International License. From the Free Music Archive: https://freemusicarchive.org/music/serge-quadrado/urban/cool-guys