Episode 38: Are You A Spammer?!

OnyxQueen Media CEO, Renée Lowe, discusses SPAM and the law. You MUST be compliant or you are breaking the law! Yes...BREAKING THE LAW!  . Steps You Can Take to Ensure Your Email Marketing Complies . If you’ve determined that you must comply with the CAN-SPAM Act, then there are a few simple steps that you can take to comply with the law. For example: . Email headers, domain names, and subject lines must be accurate and not deceptive. . You must disclose if your message is an advertisement. . You must include a valid postal address in the mail body. . Disclose and clearly state how recipients can opt-out or unsubscribe from your message. . Honor unsubscribe requests within 10 business days. Any unsubscribe mechanism must be able to process these requests for at least 30 days after the email was sent. . If you use a third-party email marketing service, make sure they follow the requirements of the law – for example, are opt-outs being handled correctly? The law doesn’t differentiate from the company that sends the email and the company whose product is being promoted. . Source: SBA.gov . For press inquiries or to be a guest on the show, Please E-mail: [email protected] | © 2012 - 2019 OnyxQueen Media, LLC. All Rights Reserved.