Episode 38 - Chronic Tacos and the plans for growth within the US, Canada and Asia

EPISODE 38 - Chronic Tacos and the plans for growth with the CEO Michael Mohammad and Founder Randy Wynner Chronic Tacos is a California-inspired Mexican grill that celebrates authenticity and the individuality of its customers. The fast-casual franchise is known for its fresh Mexican cuisine that is customized for each guest’s distinctive taste. Founded in 2002, the Aliso Viejo, California-based company has more than 30 locations operating across North America and is committed to serving only the highest quality ingredients and all-natural meats. Chronic Tacos offers traditional Mexican items such as tortas, taquitos, flautas and tacos as well as burritos, tostada bowls and salads, including a breakfast menu all day. With 70 current locations open across the country and a plan to open 100 new locations, it is difficult to imagine that Chronic Tacos had small beginnings. What began as a small local taqueria in Newport Beach has evolved into an international fast-casual franchise.In this episode we talk about:-How the brand started in 2002-How they have made Chronic Tacos different from their competitors-If a strategy or emotional is more important in scaling a brand-What trends they are seeing in the American food environment-Where to next for the Chronic Tacos brandPlease make sure you reach out to them here:https://www.instagram.com/chronictacos/https://www.chronictacos.com/As always please reach out to us and give us any feedback on the podcast:https://www.instagram.com/open_pantry_consulting/