Episode 38: Eczema, Equity, and Empowerment

In this episode of Phase Forward, Raelle Kennedy Brown—brand marketing consultant, patient advocate, and founder of Woke Within (Skin), shares how storytelling can transform patient advocacy. We discuss building trust in clinical trials, designing research that reflects diversity, and addressing the unique challenges faced by patients with eczema, especially those with melanated skin. Raelle’s insights reveal why inclusive representation and patient voices are essential to improving care.