Episode 38: Life After Losing Your Job - Greg Bro on Navigating Career Transition with Creativity episode artwork

EPISODE · Apr 21, 2026 · 57 MIN

Episode 38: Life After Losing Your Job - Greg Bro on Navigating Career Transition with Creativity

from Worthy to Lead · host Kristiana Corona

What do you do when the identity you built your entire career around disappears overnight? For Greg Bro, losing his job after 20+ years as a UX design leader wasn't just a professional setback. It was a complete identity crisis. The question "what do you do?" suddenly had no answer, and that forced a much deeper one: who do I actually want to be? Instead of looking for a similar role, Greg wrote and illustrated a children's book in ONE MONTH. Greg talks honestly about the disorientation of losing a role that defined him, the emotional spiral that followed, and the moment he realized that chasing the same title at a different company wasn't actually what he wanted. He shares how coaching helped him see his situation from a completely different angle, how he followed a small pull of creative energy into something he never expected, and what it took to go from concept to published author of two children's books in a matter of months. What strikes me most about Greg's story is not just the speed of what he built. It's the courage it took to stop and ask a harder question: what kind of work is actually in integrity with who I am now? REFERENCES:Greg's Books: "Every Shape Has a PLACE": https://amzn.to/4sqFN7W "Every Shape Has a FEELING": https://amzn.to/3NCxkPw Get a signed copy with a custom doodle inside + shop merch at: https://www.bruteoptimism.com/shop Book Greg for an author visit: https://www.bruteoptimism.com/authorvisits CONNECT WITH GREG:Website: https://www.bruteoptimism.com/Instagram: https://www.instagram.com/bruteoptimism/ CONNECT WITH KRISTIANA:Website: https://www.worthytolead.co/ LinkedIn: https://linkedin.com/in/kristianacorona Instagram: https://www.instagram.com/worthytolead/ Substack: https://worthytolead.substack.com/  

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Episode 38: Life After Losing Your Job - Greg Bro on Navigating Career Transition with Creativity

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