Episode 38: SAPPHIRE's WTF Moment: Company Memory Is What Makes Business AI WorkYour Way! - Andreas Breitrück & Theiss Heilker episode artwork

EPISODE · Aug 3, 2026 · 1H 11M

Episode 38: SAPPHIRE's WTF Moment: Company Memory Is What Makes Business AI WorkYour Way! - Andreas Breitrück & Theiss Heilker

from Transformation Every Day · host Alexander Greb & Johannes Langguth

Guests: Andreas Breitrück - Director Applied AI - SAP SignavioTheiss Heilker - Chief Architect & Engineer - SAP SignavioHost: Alexander Greb Every company has a set of rules that nobody ever wrote down.Why you deliver to one customer differently than to all the others. Why someone in planning quietly ignores the red due date, because they know that account and they know it will be fine. Why you turn left in a certain situation when every handbook in the building says right.None of it sits in your ERP. None of it sits in your process models. It lives in the heads of a handful of people, and when they leave, it walks out of the door with them.And now we are about to hand a large part of the work to agents. So what exactly are those agents grounded in? Because a model can know everything about SAP and still know nothing about your company.At Sapphire this year, that question got a name. Company Memory. It was the moment in the keynote where people around me started whispering, what was that, what did they just say.In this episode I sit down with the two people behind it. Andreas Breitrück from SAP and Theiss Weilker, lead architect at SAP Signavio, who went from the first idea in January to the main keynote stage in May.What we get into:- What Company Memory actually is, and why it is not just another documentation project- Process atoms as the smallest unit of how your company really works- How tacit knowledge, the unwritten rules and the identity of a business become something an agent can use- Why Joule needs this layer to act in your company's sense instead of a generic one- Governance, control and sovereignty over knowledge that used to live only in people's heads- What happens to organizations that build a thousand agents without ever thinking about this layer- Why real time transformation may be harder for the organization than for the technology- What you can already start doing today, without waiting for anythingA conversation about the part of your company that no system ever captured, and what changes once it finally becomes readable.Follow Andreas here: https://www.linkedin.com/in/andreasbreitruecka456/Follow Theiss here: https://www.linkedin.com/in/theiss-heilker-a160aa124/Follow Alexander: https://www.linkedin.com/in/alexandergreb/Follow Johannes: https://www.linkedin.com/in/johanneslangguth/Thanks to Steven Spears for lending his voice for our podcast intro.Theme music by Luis Álvarez a.k.a. Fourth Dogma

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Guests: Andreas Breitrück - Director Applied AI - SAP SignavioTheiss Heilker - Chief Architect & Engineer - SAP SignavioHost: Alexander Greb Every company has a set of rules that nobody ever wrote down. Why you deliver to one customer differently than to all the others. Why someone in planning quietly ignores the red due date, because they know that account and they know it will be fine. Why you turn left in a certain situation when every handbook in the building says ri...

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Episode 38: SAPPHIRE's WTF Moment: Company Memory Is What Makes Business AI WorkYour Way! - Andreas Breitrück & Theiss Heilker

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