Episode 38: Small Steps, Strong Roots: The Long Game of Entrepreneurship

In this heartfelt and inspiring episode, Jennifer Kok sits down with Rebecca, the founder of a successful web design studio in West Michigan. From building websites for her dad’s agricultural business to launching her own creative agency, Rebecca shares her 20+ year entrepreneurial journey rooted in curiosity, faith, family, and community. Listeners will hear how she grew her business intentionally—without rushing—and how she balanced motherhood with meaningful work. Rebecca’s story is a powerful reminder that slow, purposeful growth creates lasting success.Whether you’re in the early stages of business or navigating growth alongside life’s other responsibilities, this episode offers encouragement, wisdom, and practical advice from someone who’s walked the walk.✨ Top 5 Things Listeners Will Learn:How to grow a business at your own pace – Why Rebecca intentionally “contained” her growth and how that decision led to long-term sustainability.The power of saying “yes” to learning new things – How a single book and a curiosity to figure things out sparked an entire business.Balancing family and entrepreneurship – Real talk about nap-time hustle, late nights, and prioritizing kids while building a business.Why slow growth can be smart growth – The value of building strong foundations before scaling.The impact of believing in someone’s dream – How a simple gift of a computer from loved ones became a symbol of support and belief.Meet our Guest: Rebecca VandenBerg, Since founding VanDenBerg Web + Creative in 1999, Rebecca VanDenBerg has helped hundreds of businesses look great online. With over twenty-three years’ experience, she combines web development expertise with design savvy to build websites that capture attention and convert to sales. Rebecca credits her “just figure it out” farm upbringing for her strong work ethic and resourcefulness. Whether designing sites for farmers, bakers, contractors, or veterinarians, Rebecca finds creative solutions for their online marketing needs. She brings clarity, organization, and results to each website project, freeing business owners to do what they do best: run their businesses.http://www.rebeccavandenberg.com/https://www.linkedin.com/in/builtbyrvws/About the Host: Jennifer Kok has been a business owner for over 25 years and now is a business coach.She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.And if you’re ready to go beyond visibility and truly grow your business, I invite you to check out the Earn More Stress Less Growth System. It’s designed to help creative business owners like you increase revenue, improve profits, and finally pay yourself more—without burning out.You have three options to join, depending on where you're at in your journey—and all of them are built around real-world strategies that work.3 Keys to Growing a Profitable Business Free Masterclass Replay And how to fix them so their business can actually support their lifeCurious about the Earn More…Stress Less Program? Here’s the breakdown: 💻 Learn more: Program Info 🎧 Prefer to listen? Podcast episode here 📞 Want to talk it through? Book a callMy name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: